WCA was proud to play a small part in the MDE-IEI verbal unveiling of a new team values statement during the Townhall session of the 2022 Michigan Indian Education Critical Issues Conference, where WCA served as project managers and designers. After working with the MDE-IEI team members during multiple conferences in the past, we had witnessed their goals grow and actualize, reaching across the State. MDE-IEI was already well positioned to transition from establishing relationships with Tribes to their next important organizational phase of leveraging community relationships to develop content focused projects. That’s when WCA was brought in. We followed a 7 step Creative Phase process that led us from brainstorming with our five-senses all the way to a brand style guide. The style guide is complete with Americans with Disability Act (ADA) compliant colors, approachable and authoritative typefaces, and a meaningful typographic logo. The color palette follows Michigan Department of Education style standards yet puts a twist on their emphasis. MDE-IEI continues to partner withWCA as their initiative and design needs grow.